The Otaku Anime Industry

by Steven Arnott at Christina’s House, Waterloo

The speaker examined the otaku anime industry’s content, business models, and targeted consumers. For the male-dominated sub market, the anime foster a feeling of adoration (“moe”) in its viewers for the girls depicted. The industry as a whole produces content that appeals to niche avid followers rather than pleases the mass crowd. People tend to become increasingly invested into purchasing merchandize. Many viewers enjoy this genre because it reminds them of the happy and carefree times of high school and youth. Many accept this life style of anime over real people due the mentality of “it can’t be helped.”

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