How to Sell Anything: The Art of Reframing

by Toby Gu at Velocity, WAT

Sometimes to sell things, you need to switch the context of the sale. For example, in Toby’s experience of selling furnaces, he made sure the customer felt like they were the ones that had to convince Toby to sell them something. He did this by giving the illusion of exclusivity or limited seller time.

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Master's student at the Center for Theoretical Neuroscience.